by Lance | Aug 24, 2022 | Business
Why we hate marketers by Some marketing folks focus on how to delight their customers. Others on how to delight their CFOs. Here are a couple of examples of why we hate (some) people in marketing. Why are hot dogs and hot dog buns sold in numbers that are...
by Lance | Apr 26, 2022 | Business, General Management
Bah, humbug–reduction in force in the holiday season April 26, 2022 by Lance ’Tis the season for holiday cheer, max’d credit cards, and joyful gatherings. And every year around this time we hear at these gatherings of some poor soul who has lost their job in the...
by Lance | Apr 26, 2022 | Business, Life, Research
Thank you Japan April 26, 2022 by Lance It was the Summer of 1987. I was sitting in my living room drinking Jack Daniels and listening to the Grateful Dead while trying to figure out what I was going to do next. I had just spent seven years on the M.I.T. faculty,...
by Lance | Apr 26, 2022 | Business, Research
Silicon Valley melting pot April 26, 2022 by Lance Like many in Silicon Valley high tech, I have faced the question of how we take advantage of globalization in technology development. Last year, as CTO and as part of pulling together my thoughts on this topic, I...
by Lance | Apr 26, 2022 | Business, Product Development
To boldly go, or the initial iPhone as a minimum viable product archetype April 26, 2022 by Lance One of the more central concepts in product marketing is the minimum viable product. Especially when entering a new market, the question of what functionality to include...
by Lance | Apr 26, 2022 | Business
You can have it all: 3 business imperative April 26, 2022 by Lance Most high-tech businesses have three business imperatives. One is continued leveraging of global resources in order to have access to the best people world-wide and to save costs. Another is...
by Lance | Apr 26, 2022 | Business, Strategy
Winning business attack strategies against the entrenched competitor April 26, 2022 by Lance In this blog we will touch on a few aspects of how to attack an entrenched competitor, a topic of interest whether you are playing offense or defense. Winning business attack...
by Lance | Apr 26, 2022 | Business
Mommy, it’s not fair! Great business ideas for offense and defense April 26, 2022 by Lance This essay is about how great business ideas for defense from interlopers, a topic of interest to those blessed with great businesses as well as those that hope to get a...
by Lance | Apr 26, 2022 | Business, Product Development
The experience curve, or how to win by learning faster April 26, 2022 by Lance “When a person with experience meets a person with money, the person with experience gains money and the person with money gains experience.” Anon. “Our strategy is to get big fast.” Jeff...
by Lance | Apr 26, 2022 | Business
But thinking makes it so: business strategy April 26, 2022 by Lance So we have been through the first phase of our strategic planning process. We did the situational analysis: “Something is rotten in the state of Denmark.” Followed up by strategic questions: “To be,...
by Lance | Apr 26, 2022 | Business, Research, Strategy, Technology
What does a CTO do? April 26, 2022 by Lance The CTO is the Chief Technology Officer. What does a CTO do in a high-tech company? It is the most ill-defined of the CxO jobs. The trick is figuring out what activities can make a difference and which are merely motions....
by Lance | Apr 26, 2022 | Business, Research, Technology
Industrial Research Management by Bert Sutherland April 26, 2022 by Lance Reprinted by permission of the author Industrial Research...
