Lance A. Glasser
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To boldly go, or the initial iPhone as a minimum viable product archetype

To boldly go, or the initial iPhone as a minimum viable product archetype

by Lance | Apr 26, 2022 | Business, Product Development

To boldly go, or the initial iPhone as a minimum viable product archetype by One of the more central concepts in product marketing is the minimum viable product.  Especially when entering a new market, the question of what functionality to include in a product and...
The experience curve, or how to win by learning faster

The experience curve, or how to win by learning faster

by Lance | Apr 26, 2022 | Business, Product Development

The experience curve, or how to win by learning faster April 26, 2022 by Lance “When a person with experience meets a person with money, the person with experience gains money and the person with money gains experience.”  Anon. “Our strategy is to get big fast.” Jeff...
A Model for Return on Engineering Expenses

A Model for Return on Engineering Expenses

by Lance | Apr 25, 2022 | Business, Finance and budgeting, General Management, Product Development

Over time, successful businesses develop models of how they operate that are self-consistent and self-perpetuating. For instance, one company will focus on differentiated products that command high gross margins while another will focus on operational excellence with...

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