Lance A. Glasser
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To boldly go, or the initial iPhone as a minimum viable product archetype

To boldly go, or the initial iPhone as a minimum viable product archetype

by Lance | Apr 26, 2022 | Business, Product Development

To boldly go, or the initial iPhone as a minimum viable product archetype April 26, 2022 by Lance One of the more central concepts in product marketing is the minimum viable product.  Especially when entering a new market, the question of what functionality to include...
The experience curve, or how to win by learning faster

The experience curve, or how to win by learning faster

by Lance | Apr 26, 2022 | Business, Product Development

The experience curve, or how to win by learning faster April 26, 2022 by Lance “When a person with experience meets a person with money, the person with experience gains money and the person with money gains experience.”  Anon. “Our strategy is to get big fast.” Jeff...
A Model for Return on Engineering Expenses

A Model for Return on Engineering Expenses

by Lance | Apr 25, 2022 | Business, Finance and budgeting, General Management, Product Development

Over time, successful businesses develop models of how they operate that are self-consistent and self-perpetuating. For instance, one company will focus on differentiated products that command high gross margins while another will focus on operational excellence with...

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