Recommended reading

Anderson, Chris. Long Tail: Why the Future of Business is Selling Less of More

Christensen, Clayton M.The Innovator’s Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials).  New York: Harper Business Essentials, 2003.  ISBN# 0-06-052199-6

Christensen, Clayton M. and Michael E. Raynor.The Innovator’s Solution: Creating and Sustaining Successful Growth.  Boston: Harvard Business School Press, 2003.  ISBN# 1-57851-852-0

Dixit, Avinash. The Art of Strategy: A Game Theorist’s Guide to Success in Business and Life

Feld, Brad, Jason Mendelson, and Dick Costolo, Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

Gladwell, Malcolm. The Tipping Point: How Little Things Can Make a Big Difference.  Boston:   Little, Brown and Company, 2000.  ISBN# 0-316-31696-2

Goldratt, Eliyahu M. and Jeff Cox. The Goal.  Great Barrington: North River Press, 1992.  ISBN# 0-88427-061-0

Gonzales, Laurence, Deep Survival: Who Lives, Who Dies, and Why

Greif, Michel. The Visual Factory: Building Participation Through Shared Information (See What’s Happening in Your Key Processes–At a Glance, All). Oregon: Productivity Press, 1991.  ISBN# 0-915299-67-4

Hamel, Gary and C.K. Prahald. Competing for the Future.  Boston: Harvard Business School Press, 1994.  ISBN# 0-87584-416-2

Heskett, James L., W. Earl Sasser, Jr., and Leonard A. Schlesinger.  The Service Profit Chain. New York: The Free Press, 1997. ISBN# 0-684-83256-9

Hirano, Hiroyuki. Poka-Yoke: Improving Product Quality by Preventing Defects (Improve Your Product Quality!). Oregon: Productivity Press, 1988.  ISBN# 0-915299-31-3

Lowenstein, Roger.  When Genius Failed: The Rise and Fall of Long-Term Capital Management. New York: Random House Trade Paperbacks, 2001.  ISBN# 0-375-75825-9. See also Taleb, below.

McGregor, James.  One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book).  New York: Free Press, 2005.  A Wall Street Journal Book. ISBN-13: 978-0-74325839-5.

Moore, Geoffrey A.  Crossing the Chasm.  New York: HarperCollins Publishers, 2002.  ISBN #0-06-051712-3

Moore, Geoffrey A. Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution

Novak, David. The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office

Porter, Michael E.  Competitive Strategy: Techniques for Analyzing Industries and Competitors.New York: The Free Press, 1998.  ISBN# 0-684-84148-7

Productivity Press Development Team.  5S for Operators: 5 Pillars of the Visual Workplace (For Your Organization!) New York: Productivity Press, 1996.  ISBN# 1-56327-123-0

Ries, Al and Jack Trout.  The 22 Immutable Laws of Marketing,  New York: HarperCollins Publishers, 1993.  ISBN# 0-88730-592-X

Rust, Roland T., Valarie A. Zeithaml, and Katherine N. Lemon. Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy.  New York: The Free Press, 2000.  ISBN #0-684- 86466-5

Slywotzky, Adrian J. and David Morrison.  The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow’s Profits.  New York: Three Rivers Press, 2002.  ISBN# 0-8129-3304-4

Smith, Preston G. and Donald Reinertsen.  Developing Products in Half the Time: New Rules, New Tools, 2nd Edition.  New York: John Wiley & Sons, Inc., 1998.  ISBN# 0-471-29252-4

Taleb, Nassim Nicholas. The Black Swan: The Impact of the Highly Improbable

Underhill, Paco. Why We Buy: The Science Of Shopping New York: Simon & Schuster, 1999. ISBN# 0-684-84913-5

Welch, Jack and John Byrne.  Jack: Straight from the Gut.  New York: Warner Books Inc., 2001. ISBN# 0-446-52838-2

Welch, Jack and Robert Slater.  Get Better or Get Beaten, New York: McGraw-Hill, 2001. ISBN# 0-07-137346-2

Williams, Blair R.  Manufacturing for Survival: The How-to Guide for Practitioners and Managers.  Reading: Addison-Wesley Publishing Company, 2001. ISBN# 0-201-63373-6

Womack, James P., Daniel T. Jones, and Daniel Roos.  The Machine That Changed the World : The Story of Lean Production New York: Harper Perennial, 1991.  ISBN# 0-06-097417-6